The FierceMob / Pay It Forward is an annual event in memory of Shannon Heil. The idea behind the FierceMob, like a Flash Mob, to go into your community at 12 noon on July 11th and Pay It Forward in some manner. Buy coffee. Buy lunch. Pay for tolls on the highway.. make an impact. Then share your story on our Facebook page to inspire others to join the "Mob!" The beauty of the FierceMob is this can happen anywhere!! From Small town, USA to Venice, Italy. All you have to do is be willing to offer someone you don't know a little hope.